Oriental Infrastructure International Motor City: Creating Brands with Services


The Oriental Infrastructure International Automobile City, which was formally opened on September 29th, covers an area of ​​20 hectares. It includes 18 domestic and international well-known automobile brand 4S stores and a full glass curtain car trading floor with a building area of ​​63,000 square meters. It is understood that the 1500-square-meter BMW Training Center has been completed on the third floor of the trading floor and the 3,000-square-meter Oriental Base China-Japan Joint Venture Automotive Products Center is undergoing renovation. The eight-sector "one-stop-shop" agency has officially entered the 4th floor of the trading floor. And formal office. The successive opening of new generation automobile trading markets such as Dongfangjiye marks the end of the Beijing auto trading market, and the substantial competition phase of the Beijing auto market has come. Wang Xiaojing particularly emphasized that as a new generation of automobile city, based on the “one-stop” service for car buyers and distributors to provide licenses for licensing, it strives to integrate automobile trade, consumption, knowledge training, exhibitions, logistics, information exchange, and automobiles. Various functions such as cultural communication, entertainment, etc. are integrated into an “experiential consumption” service model, breaking the bottleneck in service and function of the general automobile trading market, and increasing the purchase of car from a single material demand to a spiritual demand level. The overall new image of Oriental Infrastructure International Motor City. It is understood that the Oriental Foundation Sino-Japanese joint venture auto supplies center will provide car audio and AV audio-visual room, full-drive simulation operating system, and simulated driving electronic game room in the exhibition area in order to provide participants with an introductory education and technical demonstration of car culture and knowledge. , H. I. D. Iodine-tungsten lamp experimental devices and other equipment, at the same time the implementation of a variety of automotive beauty projects, and professional construction personnel for construction and installation of technical training. According to industry analysts, the “4S shop cluster type ultra-large-scale automobile comprehensive trading market” represented by the Oriental Foundation and New Asia City is a new type of business formed after the primary car market and the automotive brand 4S specialty store. The impact of the existing market is obvious, and the improvement of service standards not only reflects the fundamental demands of the automotive aftermarket, but also fully meets the objective requirements of the development of the industry.

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