During the “11th Five-Year Plan†period, there will be great development in the filter industry, and it is predicted that by the end of the “Eleventh Five-Year Planâ€, the output of various types of automotive filters will reach 1 billion units, of which domestic sales will reach 570 million units. 430 million sets.
The "three-filtration" product is an automotive consumable part, and the demand for filters in the maintenance market will gradually increase. According to incomplete statistics, about 2/3 of the filter products are currently facing the maintenance market. But why do the majority of domestic small and medium-sized manufacturing companies that rely on the maintenance market feel that the maintenance market is difficult to do?
The author believes that: First, "the filter industry has the characteristics of low capital barriers and low barriers to scale, so the low level of repeated construction is getting more and more intense, the accessories market products appear uneven situation, and even fake and shoddy products flood the aftermarket." So many companies The vortex caught in the vicious competition in the market cannot extricate itself.
The second is that international companies with strong R&D capabilities such as Mann Hummer in Europe, Mahle, Fleetguard and Donaldson in the United States have already invested and built factories in the country. They not only have mature filtration. Device design and manufacturing technology, and it can be developed in advance. However, current domestic product design and manufacturing technologies of small and medium-sized filter enterprises are basically imitated. Most companies do not have independent development capabilities and are difficult to intervene in the early development of the host. This also makes the filter manufacturer unable to compete with the host for product matching or maintenance market competition.
Third, in 2008, under the influence of factors such as high energy price operation, increasing market supply, and intensified competition, prices of raw materials such as steel products have been soaring. Small and medium-sized filter companies have faced a double attack situation, cost increases, and profit reductions. Market risks increase.
The fourth is that maintenance companies accounted for too much profit. China's maintenance market filter sales route is different from that of foreign countries. The sales routes of cleaners in more developed countries abroad are as follows: Manufacturers ---- Vulnerable Parts Dealers ---- Car owners - - Repairer. From the process to see the car owner to the dealer to buy the filter is the same as we go to the supermarket to buy daily necessities, everyone will be based on their own conditions to buy the natural, including manufacturers of regular publicity and their own use of the practice. The replacement or purchase by a designated maintenance company shows that their owners have great autonomy and knowledge.
The domestic filter sales route is: manufacturer----dealer----maintenance--owner (end-consumer), we can see that our end-consumer is a line in this line. According to the product specified by the repairer, the dealer only needs to ensure that the product does not have major problems, minor defects such as minor oil spills can be replaced and oil can be dispensed. All that remains is the processing of other relationships. The problem with the filter is that a chronic disease is not always immediately apparent, such as a poor oil filter, which does not cause the engine to exhibit large problems as long as the bypass valve is able to accumulate, but only causes early wear.
In addition to the domestic requirements in addition to supporting the main plant testing, the maintenance market has not yet established inspection and certification access system, which makes the domestic maintenance market mixed, with uneven quality makes some companies think it is difficult to engage. In terms of price and profit, repairers accounted for the vast majority, such as a filter dealer with an ex-factory price of 4.6 yuan plus 20% for a repair fee of around 5 yuan, he would increase the price by 100% and sell it to customers at 10 yuan. Distribution ratio does not exist in foreign countries! In summary, we believe that with the development of the market economy, the level of consumers will increase, and products with high quality and excellent prices will have a bright future!
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