According to the "China Roadmap for Phased Elimination of Incandescent Lamps", starting from October 1 this year, China will ban the import and sale of ordinary lighting incandescent lamps of 60 watts or more. At the same time, 2014 is also the seventh year for the Suzhou municipal government to promote energy-saving lamps, and it is required to promote compact fluorescent lamps at the county level below 100. The reporter recently visited the major electrical appliances city and home improvement market in Sioux City and found that incandescent lamps affecting a generation are fading out of the market, and energy-saving lamps sing the protagonist. In addition, after a round of price tug of war LED lights are rapidly gaining market share.
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With the large-scale start-up of public and commercial lighting and the rapid increase in the penetration rate of home lighting, LED has also accelerated the pace of replacing traditional lighting products. Suzhou has also actively explored the construction of the industrial chain. According to industry insiders, the LED industry boom will continue throughout the year and even continue into the next two or three years.
Merchants: Happiness comes a little bit suddenly. It is not LED lighting, but LED TV, which is first recognized and recognized by ordinary people. This singer, who was once raised in the squat, was so expensive that it caused ordinary people to look far away and not dare to play. However, with the price reduction of LED lighting represented by Philips, NVC and Everlight, the market for household lighting, landscape lighting, and car lights in the middle and lower reaches of the LED industry chain has continued to pick up.
Take a look at it, the shops in the home appliance city are mainly focusing on LED home lighting, and the development is too fast. Zhou Minhua, the owner of Zhongxiang Home Appliances City's new Shangpin lighting, said that it is impossible to imagine that LED home lighting will usher in the spring so soon after two years of retrogression. According to Zhou Minhua, LED home lighting has entered the Suzhou market in the previous year, but it is rarely asked because of the high price. In the past, the customers of the small number of decorated villas in the store only bought, and now the price drops, LED lights also enter the homes of ordinary people. As the price drops, the business is getting better and better. I am optimistic about this market. Zhou Minhua picked up the 5 watt LED bulb and the 40 watt incandescent lamp. When the switch was activated, the bulb was brighter than the incandescent lamp, and the light color was softer. She pointed out that the first-line brand of 3 watt LED bulbs originally cost more than 30 yuan, but now it is 20-30, while domestic ones only need 6-7 yuan.
The reporter noticed that in Zhou Minhua's shop, the lights that were lit were mostly LED lights, and only the energy-saving lamps and incandescent lamps were seen in a cardboard box beside the counter. Zhou Minhua said that the store now focuses on LED bulbs, downlights, ceiling lights and ceiling lamps. Energy-saving lamps are some customers' needs, and incandescent lamps are mostly given to customers who buy crystal lamps.
Subsequently, the reporter visited East China Electric City and East China Decoration City and found that LED lighting accounted for a large proportion in the lighting market. Most merchants told reporters that LED home lighting developed rapidly last year. In particular, bulbs, ceiling lamps and downlights have quickly occupied a market share of 6 to 70%. Most people nowadays like to use LED lights for decoration or changing lights, especially ceiling lights, ceiling lamps and downlights. The long life span is more than 50,000 hours. It has not been replaced for several years. Hong Zufei, sales manager of Hongsheng Engineering Lighting of East China Electric City told reporters.
Citizens: Affordable and easy to use is the last word. The public is more enthusiastic about new products than you can imagine. At the Yiran Electric Appliance Store in East China Electric City, Mr. Zhang, who was holding a pet dog, bought 4 downlights, 2 chandeliers, 3 bulbs, and pointed out that he wanted Philips. Mr. Zhang told reporters that the home is in the renovation, all use LED lighting, although the price is expensive, but value for money. Traditional energy-saving lamps, with an average mercury content of 0.5 mg, can pollute the environment, and there is no environmental problem with LED lighting. Moreover, it has a long service life and saves half or even more energy than ordinary household incandescent lamps and energy-saving lamps.
In the interview, most citizens said that LED lamps with civilian prices are more advantageous than energy-saving lamps, and the future will be the golden age of LED lighting. LED lighting in the field of municipal engineering, construction, landscape lighting, transportation and other fields, showing its excellent performance, optimistic about the market prospects of LED lighting. Lin Yujie, a citizen, told reporters that the LED lighting has been switched to the home, and it is no longer necessary to move the ladder to change the downlight.
Net Tao's data also shows the heat of the LED. The reporter searched for LED lighting on Taobao, showing 97,600 related baby. The top ten stores in the sales volume have monthly sales of 2.7 to 250,000. The price is similar to ordinary energy-saving lamps, 2.8 yuan to 12.8 yuan. Buyers' comments show that the people's satisfaction with LED lighting is still very high.
Manufacturers: Smart people will seize the opportunity. Compared with 5 years ago, the LED market is really much better, at least the market acceptance is high. Xu Hongzong, the Taiwanese boss of Suzhou Deqiang Electronics Co., Ltd., said with emotion. Xu Hongzong recalled that the establishment of Deqiang in Wujiang in 2009 was due to the late start of the LED lighting industry in the Suzhou market, and there was a vast market waiting to be tapped.
Initially the company's positioning was the entire LED downstream market, including commercial, factory, institutional buildings, and home. But the lighting market cake is too big, and it is particularly confusing to eat it. After painstaking thoughts, Xu Hongzong narrowed his business to the field of factory and hotel light source renovation. Don't be too greedy, start from a field and start slowly. But what I didn't expect was that expensive prices became a stumbling block. You think about a 300-watt 14-watt bulb, no company will spend a lot of money to renovate the light source, although energy-saving, but the price is too high.
However, the turning point appeared last year. With the gradual maturity of LED lighting technology and the market, as well as the price reduction of LED lighting represented by Philips, NVC and Everlight, the demand for LEDs has grown rapidly. Xu Hongzong said that the price of LED finished lamps is close to the critical point acceptable to the mass market. The electronics factory has more than 200 power lamps, and now it is 100~160 yuan, and even enterprises have 40 yuan.
Xu Hongzong revealed to reporters that the sales performance of the factory increased by 20 last year, and it is expected that there will be a higher increase this year. He said that it is expected that the technology will be capped in another two years, and the next few years will be the golden period of the LED industry. While stabilizing the Suzhou and Shanghai markets, he intends to expand the foreign trade line and export LED lighting to Vietnam and Thailand.
In addition, the reporter learned that LED lighting companies such as Deqiang Electronics have 32 in Suzhou, and the LED industry's output value has maintained rapid growth for three consecutive years. In the first half of 2012, the city's 102 LED lighting products manufacturers achieved a total output value of 3.6 billion yuan, an increase of 20%. Industry analysts said that Suzhou LED industry has a certain foundation, whoever seizes the opportunity, who is the big winner.
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