Following the outbreak of the LED lighting market in 2014, 2015 will become the reshuffle of the LED lighting market. At the same time, 2015 will also be the first year of the era of intelligent lighting. The controllability of LEDs relative to other light sources will be fully tapped, and LED lighting will become the most convenient IoT portal, which is a good opportunity for Chinese LED lighting companies to grasp. Although the reshuffle year means that a number of LED lighting companies will be eliminated, Li Mingfeng, general manager of Shanghai Duty Cycle, said that market demand will continue to grow, and conservative estimates can grow by 50% from 2014. With the LED lighting market in 2014 In contrast, Mr. Li pointed out that the following three major changes will occur in 2015: 1) The market is gradually standardized, and as consumers mature, some products that are over-striking performance-for-a-kind are gradually being phased out. 2) The price of the product is more intimate, which is based on the release of the energy growth to the upstream cost. 3) The product began to upgrade, and the demand for intelligent products with added value of lighting began to rise rapidly. In 2015, vicious low-price competition will lead to the survival of most small and medium-sized LED lighting manufacturers, but the big waves will be sanded, the enterprises that truly insist on quality and have the ability to integrate upstream and downstream resources will survive, and the companies that survive will share LED lighting better. Big cake. Due to the LED big cake, too many lighting manufacturers have appeared in recent years, so the main challenge for small and medium LED manufacturers in 2015 will be: how to face the active shuffling of channel (brand) giants. The challenge for traditional luminaire manufacturers is how to maintain the market and maintain a share in the original segment (such as: lamps, ceiling lamps, bulbs). More standardized requirements pose challenges to the design and production of drive power manufacturers, and rapid response and better integration of upstream resources become necessary. LED lighting solutions suppliers, as upstream of lighting and power supply manufacturers, directly feel the pressure of downstream competition. Li Mingfeng believes that upstream suppliers need to deal with the design of value-added services and financial control. At present, the market plan is not completely finalized, and there is still room for further development and upgrading. In addition, fierce competition drives solution providers to respond more quickly to the market and provide more value-added services (such as smart lighting and more cost-effective solutions). In order to help downstream manufacturers improve their market competitiveness, Li Mingfeng said that Shanghai's duty cycle will implement the gold hoop strategy in 2015. Li Mingfeng explained: Sun Wukong unfolded the golden hoop, one grounded and one headed. This means that we will provide maximum support for downstream price requirements by integrating upstream resources on the one hand; on the other hand, we apply our technical reserves for many years and upgrade our products through product upgrades. Our step-down non-isolation solution led the wave of isolation and non-isolation in 2013; our high-voltage linear high-PF non-strobe solution has no similar competition at present; our intelligent dimming solution, combined with cloud technology, back in 2012 The company began to prepare for the rainy season, and is currently ahead of the competition for more than two years. It has already started mass shipments to the world. As for the technology trend, Li Mingfeng said that the basic driver of LED lighting will continue to develop in three directions: simple, cheap and easy to use. There will still be a lower cost LED driver solution. Networking technology is a dispute over the agreement. Which solution will win, not a top-down loose alliance can solve, only market share speaks.
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