Yuchai Machinery Co., Ltd. has received exciting news. In 2005, the production, sales volume and operating income of diesel engines once again reached a record high. Among them, diesel engine production and sales 230,000 units, an increase of 16% over the same period in 2004, sales revenue of 7 billion yuan, an increase of 9%.
Under the negative growth in sales volume of the entire internal combustion engine industry, Yuchai’s production and sales volume achieved a double-digit high growth rate and created the “Yuchai phenomenon†that was praised by the industry.
Due to the state's macro-control and the new national traffic laws and regulations on overload control, fuel prices, market demand, and other serious reasons, the heavy-duty truck market is severely declining, and market competition is fierce. In the face of severe market, in 2005 Yuchai Co., Ltd. with a higher fighting spirit, do a good job of technological transformation work, heavy machinery second-phase project, 4F pre-installation test plant major projects at the same time start.
15,000 sets of 4F projects, 110KV line reconstruction, second-generation air conditioning reform, new 4F benches in the technical center laboratory, cold mill camshaft shop, foundry cleanup workshop, foundry scrap yard, and quality department metrology building The relocation project of the cold factory roughing line was delivered on time.
In the development of new products, Yuchai Corporation completed the combustion development and electrical control calibration of 6G, 4G, 6L, 6M Delphi electronic control unit pump series engines, 4W, 4F Delphi high pressure common rail engine electronic control calibration work, 4G, 4E, 6J Bosch high pressure common rail series engine electronic control calibration work, LPG/CNG single fuel gas engine development calibration work, and the development of emission standard Euro IV engine. As a platform for technological innovation of the company, the technology center always follows the principle of leading and applying. In the year, 23 new products were introduced to the market, and before the implementation of the national emission regulations, the European III and European IV models were introduced to the market in advance.
The company implemented the quality management of “full staff supervision, strict prevention, close to double zero, and excellent competition among Taiwan and Taiwan†and promoted excellent performance management. The comprehensive quality of the diesel engines of various series has reached the level of international products of the same class.
In 2005, Yuchai Co., Ltd. won the "National Quality Management Award" with the highest score. At the same time, it organized the completion of the "China Top Brand Product" application materials, and the "China Top Brand Product" catalog for the first time joined the diesel engine in 2005. All of the company's series of diesel engines won the title of "China Top Brand Product".
In terms of marketing, Yuchai Joint Stock Company launched a series of marketing tactics, closely focused on the promotion of heavy machinery, light machinery, Euro III machines, and single fuel machines, actively stimulating the market, and at the same time re-adjusting the products according to the actual market conditions. Market positioning, through the adjustment of the configuration, reduce the price quickly into the medium and low-grade light, mini-car market.
In the new year, Yuchai Corporation put forward the business goal of “selling 260,000 units and marketing revenue of 7.9 billion yuan†and determined to make greater achievements. (Reporter Huang Jianwen Correspondent Li Chunmei Zhan Liping)
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007