Zhongce Rubber built its shoes in 1958 and made bicycles and trolley tires in the 1970s. In 1992, the company set up a joint venture. In 2000, the output value of Zhongce Rubber was only a few tens of billions. After more than ten years of development, it now has a production value of over 30 billion yuan, ranking first in China's tire industry.
What makes Zhongce Rubber stand out in the tire industry? The answer is three magic weapons - adhere to the steady expansion of industry, reduce energy consumption and increase profits, as well as research and innovation to achieve transformation and upgrading.
"One mind makes tires" The country's largest tire production base went into production in 2013
In June 2012, China’s largest domestic tire production base project approved by China Strategic was approved. The project, with a total investment of 8 billion yuan, will be put into operation in 2013. The first phase investment is about 2.4 billion yuan. After the project is completed, it can annually produce 150,000 tons of rubber compound, 10 tons of carbon black and 10 million high performance semi-steel radial tires. The entire project construction period is expected to be 6-8 years, and the final sales volume will reach 20 billion yuan.
Prior to this, China Strategic has set up 9 production bases in Fuyang, Jiande, Xiaoshan and other places. In the future, this country's largest production base is located in Jiangsu Jintan.
"The rubber industry has a lot of characteristics, that is, the cost of raw materials occupies the bulk. At present, the domestic tire raw materials are concentrated in Zhejiang, Jiangsu, and Shandong, especially in Jiangsu. The establishment of factories where raw materials are concentrated can reduce transportation costs. In addition, China Many OEMs are concentrated in Jiangsu and Anhui, and the establishment of plants in these two locations also facilitates product sales.The most real factor is that China Development has increased by nearly 30% every year since 2000, and there are nine production bases in Hangzhou. The density is quite large and must go out.†said Ni Guoliang, director of the rubber office of Chinachem.
“Jintan has water transportation conditions, and we are preparing to establish a dock here to connect Nanjing Port, Zhenjiang Port and Changzhou Port along the Yangtze River through shipping. After the Yangtze River enters the sea, products can be shipped to all parts of the world, which greatly reduces transportation costs.†Ni Guoliang Say.
When going out of Zhejiang, China Strategic will also go abroad. Next, they will invest 1 billion yuan in the world's rubber-producing country - Thailand to establish the first overseas automotive tire production plant.
“The top tire factories in the world are all in Thailand, and there are also guarantees for raw materials here. In addition, the US special security case three years ago gave us an inspiration. The construction of a factory in Thailand can avoid the friction of international trade and smoothly enter the international market. From 2009 Since the beginning of the year, the United States has imposed high tariffs on China's tires. Since more than two years ago, Chinese tire companies have been actively looking for ways to deal with them. Transferring overseas production bases in China is one of the ways.
"We plan to make tires and do business with speculative speculation. We believe that sticking to industry will surely make the industry the strongest," said Ni Guoliang.
The steam collection cycle recycling energy consumption control to achieve the best in the industry
The profit of making tires is very low. Shen Chenrong, chairman of Chinagce Rubber, calculated: “At present, the tire industry in China has an average sales profit rate of 2%, and energy consumption accounts for 7% or more of the cost. If energy use can be reduced by 30%, then the average Sales margin can be increased by 2%."
Therefore, there is no doubt that it is a magic weapon to increase profitability.
“Circular economy is an important measure for reducing energy consumption by China’s policy,†Ni Guoliang said. “The tire needs to be steamed. One of the energy consumption indicators in the tire production process is steam. There is a raw material called carbon black for rubber products. Many carbon black plants have It is a pity that steam has evaporated into the atmosphere after it has been burned.In the past few years, China Strategic has been groping away to collect the steam used by its own carbon black plant and use the place where steam is needed in our production. This is the recycling economy. One of the reasons why you want to build a factory in Jiangsu is because it is very difficult for Zhejiang to find a place that can achieve a circular economy."
Currently, with this innovative set of domestic first-line recycling line technologies, China Strategic has achieved the best in the industry in reducing energy consumption.
"Energy consumption day management" is also a very important "energy consumption account" of China policy.
In order to perform energy consumption statistics on a daily basis, China Development Corporation has a total of four daily reports. The first one is the electricity consumption situation. The chart shows the hourly changes in electricity consumption, the second is the peak and valley electricity utilization daily report, and the third is steam. The daily report is consumed, and the fourth one is the power fee schedule.
Assistant Director of the China Energy Management Division, Yan Yingfeng, disclosed that in order to visually detect the use of energy and supervise the rational use of energy by branch plants, the company’s information department has developed a real-time steam monitoring and meter reading system and introduced a power monitoring system. The use of energy can be seen at any time. In the event of abnormal fluctuations, inspections and repairs will be carried out immediately.
Intensify scientific research and innovation Every two days, new products are trial production or production
Zhang Hui, deputy director of the office of the Chief Engineer of the China National Rubber Corporation, said: “In January-June 2012, China Strategic invested a total of 433 million yuan in scientific research and 731 million yuan in technological innovation. More than 160 new products were developed, basically every two days. A new product was trial-produced and put into operation, with a new product value of 2.587 billion yuan. Through multiple rounds of technological transformation, the overall structure of the company's products has been adjusted, and high-performance radial tires have been rapidly developed, accounting for more than 87% of the total tire production."
Zhongce Rubber has always insisted on independent innovation and constantly strives for excellence in scientific research and technology. In the areas of materials, structures, noise, etc., cross-cutting studies were conducted, an engraved studio was established, a noise test laboratory and a rolling resistance laboratory were established, and high-performance green environmental protection tires and low noise, low rolling resistance radial tires were independently developed. A total of 42 pattern series have passed the European ECE noise certification, and have achieved the noise requirements for exporting European Union tyres in full compliance with EU 117 regulations, which has played a very positive role in the company’s increasing export volume. Especially winter tires, as the company's leading products enjoy a high reputation in the European market.
Zhang Hui said that independent innovation is inseparable from a wide range of multi-level production, teaching, and research cooperation. Seven technical cooperation projects including the “Analysis and Research on Dynamic Correlation Characteristics of Heavy-Duty Radial Tires†were developed in cooperation with institutions such as Harbin Institute of Technology, Qingdao University of Science and Technology, and Institute of Mechanics, Chinese Academy of Sciences. Recently, it also established the "Intelligent Tyre Manufacturing Technology Innovation Alliance" and "New Rubber Extrusion Technology Innovation Alliance" with China Chemical Industry Guilin Engineering Co., Ltd. and Dalian University of Technology.
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