Professional improvement
Improving the professionalism of dealers will help enhance the trust of distributors in products, and allow dealers to see the product technology and industry information while seeing Dongfeng Cummins’ attention and investment in professional fields and seeing the future. prospect.
Dongfeng Cummins Minnan District Second-Quarter Dealer Level 2 Network Symposium
In April 2018, Dongfeng Cummins convened the second-quarter distributors' second-level network forum in southern Anhui in Xuancheng, Anhui Province. The meeting mainly trained the ISZ engine's product performance and technical details. Let dealers know more about the technical performance and design concept of the engine. The understanding of the technical parameters of the engine is not only on the digital surface, but also from the theoretical level.
Service marketing capabilities increase
Dongfeng Cummins has always been committed to nurturing the company's core service concept in its dealerships. It believes that only deeply inspiring distributors' enthusiasm for cooperation and in-depth implementation of corporate service values ​​in dealers can establish a strong strategic alliance with distributors.
Xiangyang Runlu Logistics Delivery Ceremony
The actual case presentation is the most convincing. Recently, the case of Rundu Logistics in Weiyang City, northern Fujian province, became a “consumer machine†iron powder and it was widely circulated in training sessions. Xiangyang Dongmao Junteng dealers and Dongfeng Cummins company's after-sales team, tailor-made protection solutions for customers, allowing users to use the engine more comfortable, more at ease. The user praised the dealer's service.
Understand user feedback
Training should not be one-way. The opinions and needs of users feedback from dealers are the most direct market information. This is also a low-cost investment market research activity and an indispensable link in dealer training activities.
Minnan District Second-Quarter Dealer Level 2 Network Symposium
At the Dongfeng Cummins Minnan dealer training meeting, Wuhu Corning dealers said, “I have a new customer Dongfeng Tianlong flagship 520, not to 10,000 kilometers, running from Wuhu to Guangzhou, heavy oil consumption is only 31.5 liters per hundred kilometers, the vehicle is still running During the period, if we run 20,000 kilometers more, the fuel consumption will be lower.†It is widely believed that under the current freight rate decline, low fuel consumption is to reduce user cost input, so as to enable users to obtain greater profit margins, and more Increase user loyalty.
The dealer training seminars such as Dongfeng Cummins are held periodically and in different regions. Under the current situation of market competition, there is a growing need for strong group and group competitiveness, and efficient communication and professional collaboration from suppliers, distributors, and distributors.
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