A recent executive from a truck company in Japan visited China in mid-October to investigate the marketing network of its partners. This is an internal event, but the comments made by senior executives on the names of some of China's light trucks have attracted the attention of the industry.
The gentleman said that some of China’s light truck companies follow the Japanese company’s products and imitate it in appearance. Although there are "bells", the products on the surface are similar to their products, but they cannot solve the internal quality problems. After a certain period of time, the faults caused are very serious. Some of them involve safety issues. It is no longer a matter of simple, inexpensive prices of 20,000 yuan.
China and Japan Light Trucks each have their strengths
This remark made China's light truck industry surprised. The relevant personnel of the light-duty truck companies that the reporter had contacted all believed that China-Japan light trucks have their own strengths. The products of this Japanese company only have a market among high-end users in China, and the proportion of these users in the entire light-card market is quite small. About 5%, and these high-end users can not be exclusive to the Japanese company's joint venture in China.
Industry experts said that although China's light trucks are still not perfect, they are very popular with the people. The self-owned brand light truck has the unmatched adaptability of foreign brands. It is the first choice for most users whether it is high-speed express between cities or short-distance distribution in the city. Its high cost performance makes domestic light trucks have strong competitiveness, and thus occupy an absolute dominant position in the domestic market.
Bei Xiang Fu Tian Deputy General Manager Wang Xiangyin told this reporter: “Fukuda's high-end light truck's name is Oumac, not called 'ring'. From the technical performance point of view, the engine and the chassis are based on the absorption of European technology. The development has nothing to do with Japanese technology.Our body is much wider than Japan's, and the frame is completely different.4 Circuit protection valve brake system and load-carrying proportional valve are all products of Japanese companies. No. Omar can surpass Japan's light trucks in many places. No matter what appearance or technology, there is no so-called imitation. We don't need or need to imitate Japan's light trucks."
Product name is just a symbol
For the issue of China's light trucks, "What are the bells?" Many light-card companies do not think it is worth refuting. After all, the product name is just a symbol. It is impossible to explain what is meant by a "bell" word in the title.
It is undeniable that the Japanese Isuzu N series technology introduced in the early 1980s in China has played a role in changing the situation in which China's trucks are lightly weighted. However, it has now been moved by circumstances, and the market environment and the independent development capabilities of Chinese companies are no longer comparable. With their own strength, Chinese light truck companies can fully develop products that meet the needs of users at different levels. Adding a “bell†to the product title does not mean that these products follow and imitate who.
If even logical inferences such as following and mimicking follow the same word, then Toyota and Honda, who are Japanese companies, follow whom? Suzuki SV Super Vitra and Isuzu SUV pioneer who is who imitated? Obviously, according to this kind of logic, it cannot be justified.
A staff member of the marketing department of Jianghuai Automotive Light Truck Marketing Co., Ltd. said that the brand of all JAC products is JAC, and each product has its own name. What is the name of a product? It's just a product that is easy to catch because it's easy to distinguish. No matter what the name is, the product can bring value to users is the most important. Jianghuai Light Truck Co., Ltd. focuses on the improvement of product quality, focuses on the market environment and user needs, and is committed to building a harmonious society, helping users improve their lives and realize their entrepreneurial dreams. In these areas, Jianghuai's excellent performance is obvious to all.
China's "bell" will surely become louder and louder
There are many "ring" characters in the name of China's light trucks. However, some of these light trucks are developed by enterprises based on their own technology, and some are developed independently based on the introduction, digestion, and absorption of foreign technology. These product categories are complete, able to meet the needs of various users. This comprehensive supply capability is by no means a foreign brand light truck company can do it.
Industry experts pointed out that China's high-end light truck in the Dongfeng Star, Shuai Ling II, Omar, etc., in the technical performance and manufacturing processes, etc., with the Japanese light truck has no much difference, and some places even beyond the Japanese products. While meeting the needs of domestic users, it can also export to foreign markets in bulk. Taking Jianghuai alone as an example, today's young card export volume has exceeded 10,000 units and has become a dynamic member of the international light truck market.
China's light trucks, including those with the name “Bellâ€, not only reverberate all over China, but also travel the globe. This is something that no one can stop. Some people say that China's light trucks are "jingle bells," and that's right. China's light trucks will ring louder and louder.