In this year's luxury car acquisition event, the Indian Tata Motors has become famous. Tata India has filed a formal request to Ford to acquire the Jaguar and Land Rover brands for a bid of US$2.05 billion. For Tata, the acquisition of Jaguar and Land Rover is a big leap forward. At present, Tata mainly produces low-priced cars and trucks sold in India.
Tata's plot
The company's main products include small cars, 4-drive off-road vehicles, buses, medium-sized and heavy goods vehicles. Since the 1960s, automobiles have been exported to Europe, Africa, Asia, and other countries and regions. TATA's sedan is also well-known. Indica, a compact sedan, is elegant, fashionable, and low in price. It received an order of more than 110,000 vehicles in a short period of time. The demand for products exceeds demand, creating Indian automotive sales. The highest record.
An independent automotive analyst Zhong Shi told this reporter that Tata is an international company with international vision. In 2004, Tata acquired the former Daewoo truck factory and officially entered South Korea. In 2005, Tata acquired a 21% share of a local car company in order to enter the Spanish market. According to the plan, Tata plans to enter the passenger car market in Southeast Asia, South Africa, Western Europe, Turkey, and Saudi Arabia. “So, once these two luxury brands with international fame are included in the system, not only will it help to enhance the brand image of Tata Motors in the international market, but also Tata will use the two as its basis to further expand overseas. Passenger car market."
The power of Indian automobile manufacturers began to show on the international stage.
Vigilant development momentum
China is not inferior to the development of the automobile industry. Foreign auto giants regard Chinese cars as a vigilant subversive force. At the Shanghai International Auto Show held in April this year, GM CEO Wagner told reporters that GM’s future competitors are Japan’s Toyota and China’s Chery.
"Actually, for those large multinational companies, Chery is currently far from posing a threat," said Chery, the deputy general manager of Chery, told this reporter: "Our annual output is only 400,000, and the sales of multinational car companies. The quantity is in the millions, even tens of millions.†“The other person is wary of our development momentum.†said Ms. Feng Ping, deputy general manager of Chery International, “20 to 30 years ago, they looked down on Japan’s Toyota. As a result, Toyota got up; 10-20 years ago, they looked down on Korea’s modernity, and as a result, modern times have risen. Therefore, they are now paying attention to Chery.â€
"Of course, many problems have arisen in the development of the traditional auto giants at this stage. The aggressiveness has been drastically reduced and efficiency has also declined." The diligent tradition of the Chinese people still remains very good. "A lot of Chery employees work 6 days a week and work more than 10 hours a day."
As of November 30, Chery Automobile Co., Ltd. has accumulatively exported 114,718 vehicles this year, an increase of 164.7% over the same period of last year. This is the fifth consecutive year Chery has won the championship for exports.
In 2007, the Chinese auto makers' strategy of “inside and outside support†continued to blossom. In March of this year, Xu Liankuan, President of Zonda Group, and Ruan Wenke, Chairman of Vietnam Automobile Industry Corporation, formally signed an agreement for the joint venture of Vietnam Zhongda Automobile Co., Ltd. in Nanning, Guangxi. The total investment of the project is 60 million U.S. dollars. Production of 5000 passenger cars and bus chassis. The official start of this project means that the Sino-Vietnamese joint venture construction project that entered the research stage since 2005, through more than two years of feasibility study, market research, reached consensus through several rounds of negotiations. The internationalization strategy of Zonda Bus has taken another big step.
Dongfeng Group is also a big exporter this year. Dongfeng commercial vehicles such as Tianlong and Hercules heavy-duty trucks exported nearly 7,000 units. The Dongfeng Wagon also exported passenger cars and chassis to 1,000 units over the past year, creating a good return for the company. In addition, up till now, the joint venture between Dongfeng and Dana, a well-known US parts manufacturer, has seen sales of export products have quadrupled this year to 75 million yuan, of which sales in Vietnam have reached 50 million yuan. Also entered South Korea, Russia, Switzerland and other countries.
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