From the brand promotion to the market piloting, it is noticed from the inventory data that the main business income and profit growth of Xichai far exceeds the increase in sales volume. This year, in order to consolidate its market advantages, Xichai carried out systematic marketing and technical marketing according to the strategic guiding ideology of “transformation from product marketing to brand marketingâ€. It selected strategic markets and potential markets to launch product promotion and marketing campaigns to increase brand awareness. Degrees and influence.
At the same time, Xichai built a core brand of “core core servicesâ€. In the first half of the year, it established 5 regional service centers and completed the selection and hiring of 262 service technicians for different market segments. This year, Xichai has high-end products and “core core servicesâ€. One after another order: Jilin Yushu users buy 186 liberation tractors supporting Xichai Aowei 6DM2 engine; Hebei Changshan, a large transport company, has also cancelled orders for 1,000 new trucks, and delivered the first batch in June. 150 vehicles.
Throughout the first half of the year, the liberation heavy trucks supporting Xichai Aowei’s liberation heavy trucks continued to lead the lead, becoming a popular and popular “popular star†in regions such as Shandong, Jiangsu, Beijing, Tianjin, Hebei, Henan, Shanxi, Liaoning, Jiangxi and Anhui. The market has “buzzed up†and it can be described as a hundred flowers.
Xichai Aowei Engine
They all said that "becoming famous as soon as possible," Aowei engine has been put into the market since the beginning of the century, and it has won the industry reputation with its leading technology of "crossing space and time for 20 years." Afterwards, Xichai continued to lead technological innovation and product innovation with value innovation. In particular, Xichai introduced Aowei Pilot, redefining the new standard for high-end heavy-duty truck power with the three breakthroughs of “high power, long oil change, and long three guaranteesâ€. , To make an important contribution to the liberation of products to increase efficiency.
In June this year, the liberation of the new J6 heavy truck was launched. The 500-horsepower CA6DM3 engine equipped with this car adopts eight core technologies, such as high-efficiency combustion control and low friction, to provide stronger power, lower fuel consumption, and lower noise. It is the most advanced technology in the country. The most reliable, lightest, most fuel-efficient engine.
Outstanding is not spring, a hundred flowers bloom spring garden. It can be said that Xichai Aowei, Hengwei, Conway and other products have become the high-end power to lead the upgrade in the corresponding market segment. On June 12th, Xichai Kangwei Guochang oil-changing engine was fully launched, further highlighting Xichai's leading advantages of energy-saving, reliable, durable, and intelligent interconnection in light-duty engine fields, with long oil change technology, DPF technology and intelligence. The e-drive system redefines the standards for light-duty truck engines.
Green motion interpretation, quality leadership. Market success depends on the product. This year, Xichai accelerated the advancement of lean design and implemented an integrated quality project from design to manufacturing to service to enhance the competitiveness in terms of performance, quality and cost. After these years of market verification, the characteristics of “fuel saving†in Xiche Machinery have become increasingly apparent, making it a core selling point for competing products that cannot be surpassed, users’ perceptions are accurate, and the entire process of the system is guaranteed.
In the first quarter, the five engines of the five series of 6 diesel engines 6DM3, 6DM2, 6DL3, 6SL2, and 4SL2 passed the joint appraisal of China Machinery Industry Federation and Jiangsu Economic and Information Technology Commission. Non-road products Conway 4DW93 also passed the EPA Tier4 emission test and durability certification in the United States.
On March 20th, FAW Technology Center and Xichai jointly held the 2017 annual technological innovation work conference. Based on the national industrial policy, the company deeply studied the development trend of the demand for powertrains for commercial vehicles and formulated the next-generation S6 technology development strategy and information technology strategy. Planning to promote product development projects and quality improvement projects.
This year, while building green products, Xichai has comprehensively built a green manufacturing system with low energy consumption and energy-efficient production methods, and has become a pioneer in practicing the concept of green development. On May 25th, Xinhua News Agency, the Central People's Broadcasting Station, the Science and Technology Daily, the China Automotive News, the China Quality News, the Economic Daily, and more than 10 other media visited Xichai to conduct in-depth research on green manufacturing, praising Xichai for realizing people. · Cars and society have made new contributions to harmonious development.
Recently, Xichai and a Sichuan logistics company successfully signed sales orders for 278 CA5041XXY vans. The Xichai modified car entered the logistics vehicle market and achieved fruitful results. Sales of all types of Xichai modified cars from January to June 2017 exceeded 1300 vehicles. Among them, the sales of dump trucks increased by 168.59% year-on-year, achieving the goal of “double over halfâ€.
In the first half of the year, the Xichai Gas Recovery Department united with the Liberation Company to jointly develop the Group's customers and achieve joint development of products and joint promotion of new products, and achieved remarkable results. At the same time, Xichai Automated Reform Department actively integrates large customer resources, implements management of major customers' graded maintenance systems, and establishes a top-down major customer management organization system. Major account executives and salespeople are responsible for the retention and the development of new large customer visits. Actively participate in the market activities of social brands, and gradually establish the brand of Xichai Phoenix modified car market.
Xichai specializes in special development. Focusing on the concept of research and development of modified car products that “enhance product development and speed up special transformationâ€, Xichai's steam reform department will continue to improve its product platform with structural optimization, new material application and special functions as its main line. Through strengthening the cooperation with FAW Technology Center and the Ministry of Technology of Qingqi Automobile to play the advantages of liberating the chassis and jointly developing new products for modified vehicles, it achieved a phased result. In order to adapt to the new requirements of the GB1589-2016 standard, the Xichai Department of Automobile Reform also jointly developed the Zhongzhou axle trailer series with the FAW Technology Center and the Qingqi Technical Department, and held a design program in Wuxi with the participation of major OEMs and large customers. The review was good.
A few days ago, Xichai remanufactured engines with sound quality. Its product quality was well-known in the industry. Brand radiation became more extensive. Remanufactured products have gone abroad. Domestic sales are in short supply, and profits have risen steadily year after year. From January to June this year, Manufacturing engine sales rose 11% year-on-year, remanufacturing operating income rose by 15% over the same period, and the new model of recycling economy development in Xichai's manufacturing industry triggered the industry’s great concern for Xichai’s commitment to green environmental protection.
Xichai Remanufactured Engine
"Take the old machine to me and give you a brand new remanufactured engine. The performance is exactly the same as the Three Guarantees policy and the new machine!" This is the solemn commitment of the Xichai remanufacturing base to users. "Policy is favorable, so that the recycling of used engine resources is truly communicative with nature and users." The sales volume of Xichai remanufactured products is booming, thanks to the early market development and product development of Xichai remanufacturing base. At the same time, Xichai's remanufacturing base will improve energy conservation and consumption reduction throughout the entire production chain to enhance its international competitiveness in green manufacturing. In the field, Xi Xia online and offline synchronization, combined with users experience the superior quality of "cycle recycling" products, strengthen the promotion of remanufactured product highlights, subtle changes in user consumption patterns.
"For the engine, except for the cylinder block, cylinder head, crankshaft and other parts can be remanufactured, most of the external parts can also carry out remanufacturing business." In the past six years, the Xichai remanufacturing base has also relied on the Xichai procurement system, and Germany, Bosch, Shanghai Denso, Cummins Turbocharger, Weifu Oil Pump and other suppliers have established remanufacturing cooperation projects to ensure the quality of remanufactured engines. While sales of remanufactured complete machines are booming, sales of remanufactured parts such as remanufactured cylinder heads, superchargers, electronically controlled fuel injectors, electronically controlled pumps, and remanufactured urea pumps are also growing rapidly, and sales are steadily increasing. increase.
At present, the Xichai remanufactured engine has achieved full coverage of the domestic sales network. Good or bad, users have the final say - "Xichai remanufactured natural gas engines with high technological content, energy, gas, and low prices. Quality and service are just as cost-effective as the new machines." Inner Mongolia owner Lu Aiming said that since 2013 On January 20th, it replaced a Xichai remanufactured natural gas engine 6SL2-29E3N2 (DHA00843). It has traveled 150,000 kilometers and the engine is in good condition. Compared with other brands of the same type of engine, transportation costs can be saved by more than 10%. . It is reported that only in the Wuyuan County, Bayannaoer City, Mongolia, more than 300 Xichai engine users replaced Lufthansa's remanufactured natural gas engine with Lv Ai-Ming in just over three years.
Facts have proved that the Xichai engine remanufacturing process has fully demonstrated the superiority of remanufactured products both in terms of energy conservation and environmental protection and recycling of resources, and has brought huge space for the development of circular economy.
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