March 26, 2016, destined to be an extraordinary day, the highly anticipated "FAW Wuxi Diesel Service Center Yunnan-Guizhou fine core service brand promotion" kicked off in the beautiful scenery of Qujing in Yunnan Province.
FAW Liberated Xichai held Yungui Service Center's core service brand promotion meeting
The promotion was highly valued by FAW Xichai, the OEM, and the main dealers. The leaders at the site included: Ji Yizhi, Deputy Director of FAW Xichai, Vice President Li Yan and General Assistant Shenchuan of FAW Xichai Sales Co., Ltd. A total of 140 people gathered together to witness the perfect upgrade of the “Core Care Service†brand.
Ji Yi, Deputy Director of FAW Xichai
Xichai Yungui Service Center debut: "The six functions" reflect "five different"
At the Fifth Plenary Session of the 18th CPC Central Committee, President Xi Jinping clearly put forward the five development concepts of “innovation, coordination, green, and openness†and referred to “innovation†as the primary position, and also pointed out the direction and requirements for the development of the company. For Xichai, innovation is the soul of the company's development.
FAW Xiecha sales company Vice President Li Yan
It is not only the quality of products, but also the quality of service that is based on the needs of users, innovative thinking and the pursuit of excellence. It represents the trend of development in the world today. The importance of the service is self-evident. “Today, the online service of Yungui Service Center is of great significance, it is not only a symbol of good service reputation, but also the beginning of an innovative service brand journey. It has unlimited and broad prospects for development, and it is a big step away from achieving 'big service'. Lixin set up a service brand to build a monument.†Ji Yizhi, Deputy Director of FAW Xichai, stated the significance of the construction of the service center.
The quarterly factory is full of confidence in the future of the service center. He also disclosed that: “The establishment of the service center is the driving force for upgrading the core service. Xichai will provide special service policies, resources, and market support for the service center and jointly operate the service. The center will build a new service image, innovate service profit model, use the Internet+innovative service, innovate development ideas, integrate various resources to develop service chains, and prepare to build 30 service centers nationwide.â€
Regarding public opinion and the powerful functions of the "FAW Jiexi Xie Chai Yungui Service Center" that the user cares about, the quarterly factory answered in detail: "It can be summarized as 'six functions' and 'five different'. Service Center Fully demonstrate and give full play to the six functions of the display center of Xichai products, the display center of the meticulous service, the treatment center for difficult problems, the training center for maintenance skills, the support center for service technology, and the promotion center for service activities. The five are different: the vision is different, the environment is different, the process is different, the effect is not the same, and the feeling is not the same."
Sun Jinglong, General Manager of Qujing Haozhou Co., Ltd.
At the meeting, as a partner of Xichai for many years, Sun Yanlong, general manager of Qujing Haozhou Co., Ltd. made a statement: “It is a great honor for Xichai to set up the first stop of the “FAW Jiefang Xichai Service Center†in Qujing, and we will do our best. Relying on the service center, give full play to the role of the service center, actively cooperate with Xichai to do brand publicity, do skill training, do a good job in promoting service activities; strictly enforce the superb, sincere, and lean service standards, with superb repair service strength, timely The thoughtful service care attracts users, maintains users, develops markets, enhances service capabilities, and works with Xichai for the cumulative effect of service volume.â€
The core service brand is ambitious: the endless pursuit of the service to become a market competition trump card
Looking back three years ago, Xichai's “Core Care Service†brand was grandly released, creating a precedent for domestic industry service brands. Users all over the world have “brought forward†and experienced the professional, convenient, and thoughtful service provided by service site personnel. In the past three years, Xichai core service has been widely recognized by vehicle manufacturers and market users with intensive service network, superb service skills, lean service response and sincere service attitude, and has accumulated a certain service reputation. It can be said that users witnessed every step of the development of the core service brand.
The picture shows the conference scene
“The line must be self-defeating, the pursuit of endless, service upgrade is endless. The user is supreme, we need to move, focus on service capacity building, both hard and soft strength. With one hand, 'hardware upgrade', the country’s first FAW Liberated Xichai The service center is built in the Yungui area, and the National 4th and 5th inspection equipments are added at service stations around the country, and the 'software upgrade' is focused on, and service technicians are trained on the skills of the national 4th and the 5th national maintenance in order to upgrade service stations in real time. Level; upgrade the traditional 400 call center, increase manpower, improve service quality, and improve service capabilities; take advantage of the Internet + and accelerate the pace of service intelligence, Xichai tailored the wisdom of Xichai APP software, TDS system, let The user experience is more intelligent and convenient.To date, we have established 1,918 service stations throughout the country. We have set up 27 parts centers, 78 franchised stores, and 37 franchised distribution departments throughout the country. Our service capacity has been promoted in an orderly manner. "The Deputy General Manager of FAW Xichai Sales Co., Ltd. Li Yan introduced the current status of the core service brand and put forward requirements for the service capacity building of future core services. Technical support to enhance the capacity, policy support, management support capabilities for the future development of the service was planned.
In this regard, Chen Guogang, the chief of Changchun Second Station of FAW Xichai, promised to the user: “We will practice meticulous service, ensure 24-hour thoughtful, efficient and efficient service; continuously enhance the technical level of maintenance technicians; Chai original spare parts; regular training; special farm season and other special services. "
Based on the moment, look to the future. The deputy director of FAW Xichai Ji Yizhi hopes to strengthen cooperation with automakers and distributors and build the first station of the service center as a starting point, in order to realize “to improve the core service as a unique competitive advantage of Xichai and to become a competitive player in the market. "Trump card" service service planning vision goals, make unremitting efforts for the "13th Five-Year Plan" to open a good game.
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