According to the statistics of China Association of Automobile Manufacturers, China's auto production and sales in 2017 were 29.015 million and 28.887 million, respectively, an increase of 3.2% and 3% respectively year-on-year, ranking first in the world for nine consecutive years and becoming a veritable automobile production and sales country. However, with the increase in car sales and the increase in awareness of consumer rights protection, the volume of complaints on vehicles and auto parts-based transport has also been growing rapidly in recent years.
According to statistics, in 2017, the national industrial and commercial and market supervision departments received a total of 140,400 vehicles complaints, an increase of 16.2% year-on-year, an increase of 16.4 percentage points over the same period. Among them, the largest number of complaints involving cars and parts, totaling 118,800, accounting for 82.5%. Judging from the complaints, among the complaints concerning transport services handled, 37,800 complaints related to after-sale services accounted for 27.3%; 37,500 complaints related to quality were accounted for, accounting for 27.1%; and 36,100 complaints involving contracts were contracted, accounting for 26.0%. The first case that was exposed on the 3-15th party this year was about the quality of automobiles. This shows that there is still much room for improvement in the overall quality level of China's current automotive products.
In all categories of complaints, complaints about the performance of automotive products have grown rapidly in recent years. It is understood that from 2015 to 2017, the China Consumers Association received a total of 18,863, 15,247, and 20,474 complaints concerning automotive products (including parts and components), of which automotive quality complaints accounted for 30.5%, 23.43%, and 20.4 of the total complaints, respectively. %, the trend is declining year by year, but the proportion of product performance complaints in quality complaints is 18.61%, 32.58% and 44.94%, respectively. The growth trend is obvious. This shows that consumers are paying more and more attention to the performance of automotive products.
However, in the face of the ever-increasing number of models on the market, how should consumer's pursuit of vehicle performance, quality and safety be judged? Although many media have relevant evaluations for consumers' reference, there are still problems such as simple and extensive test method standards, incomplete test equipment, and subjective evaluations that do not correspond to objective experiments. Therefore, the industry urgently needs to evaluate standards, sciences, and specifications. The result provides a reference for consumers to buy a car.
In addition, consumers have not formed a benign feedback mechanism as the most voiced automotive product terminal to guide the improvement and improvement of the quality of automotive products; while domestic auto companies have individually adjusted their products, lacking the industry's unified evaluation criteria. The overall performance of automotive products is uneven.
Therefore, in order to comply with the new needs and new situations of the automotive industry, protect the interests of consumers, cultivate brand influence of automotive products, and accelerate the pace of transformation and upgrading of automotive brands, China Automotive Engineering Research Institute Co., Ltd. and the China Consumer Newspaper jointly launched The research on the "China Consumer Car Driving Index" centered on consumer car purchases.
It is understood that on the basis of a large number of research and evaluation organizations and systems at home and abroad, combined with the continuous improvement of Chinese consumers' requirements for driving comfort, the China Automotive Engineering Research Institute has invested in the purchase of new cars that have been listed and lead sales. A large amount of work including objective test tests and subjective evaluations was repeatedly conducted. The evaluation system was repeatedly demonstrated and domestic and foreign experts and well-known scholars were invited to give assessments and suggestions on the system. Combined with the analysis and processing of later experimental data, China was finally completed. Consumer car driving index evaluation system framework. The system framework consists of four parts: driving comfort, driving performance, handling safety, and consumer evaluation data.
“The Chinese consumer car driving index system lasted two years. In two years, China Steam Research Institute integrated the NVH, chassis, and the entire vehicle division. More than 20 senior engineers and external experts focused on objective evaluation. We groped for subjective evaluation and testing standards, completed 21 vehicles with more than 1,000 hours of rigorous testing of multiple operating conditions and multiple standards, and completed the completion of six vehicles in a comprehensive manner, which fully prepared for the introduction of the driving index.†Research chairman Li Kaiguo said, in addition, it points out, “The Chinese consumer car driving index is an open and inclusive system, and any consumer can put forward their own suggestions for improvement of this system. We hope that this index will become A set of evaluation systems that can instantly reflect consumers’ psychological changes in vehicle driving performance can convey information that consumers care about in an understandable language. At the same time, we also hope that the driving index can become a connecting consumer and The bridge between car companies, car companies can see from the driving index changes in consumer psychology, consumers can get in the driving index Focus on vehicle performance information, while rational planning their purchase plan. "
For the "Chinese Consumer Car Driving Index", it has also attracted the attention of many experts in the industry. Guo Konghui, an academician of the Chinese Academy of Engineering, said: “The auto industry needs a set of test and evaluation systems that are rigorous in terms of standards, test specifications, and authority and fairness. They can not only consolidate the consensus and trust of the industry, but also reflect the true needs of consumers. The release of the driving index is beneficial to this. The realization of a goal. Hope that the driving index evaluation method is professional and authoritative, and the assessment process is transparent, fair and rational.â€
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