Guangxi Yuchai Machinery Group Co., Ltd. brand road series of two reports
Founded in the early days of the founding of the People’s Republic of China, Yuchai was initially funded by the Public Security Department of Guangxi Province for 20,000 yuan to build a brick-and-wood structure “Quantang Industrial Co., Ltd.†in Yulin City, Guangxi Province. After planting waste and planting tools, it has evolved into an iron factory. The machinery factory and power machinery factory were renamed Yulin Diesel Engine Factory in 1970. After 1980, with the deepening of reform and opening up, long-term single production of diesel tractors for agricultural tractors and Yuchai of marine diesel engines broke into the automotive diesel engine field and began to take off for the first time. The reputation of “Yuchai Machinery†began in this period. Reverberates across the river.
After more than 20 spring and autumn days, the "Yuchai Machinery" has achieved a leap from manufacturing to creation, and it has become the only company that has competed with the international commercial vehicle engine giants and won many awards. The Chinese brand engine production company.
China Cheng Ding
National Quality Award confirmed after three years
Integrity and Heart Tree Brand
Get the people's heart and get the world. Get people's hearts, integrity in the world.
In fact, in the eyes of people, the Yuchai machinery has long been an old brand. The reason why Yuchai’s machinery has become recognized as the old brand in people’s minds is precisely because it insists on the integrity of the world.
Yuchai’s honest construction began in 1985. Since then, Yuchai has formed a very complete operating structure. This framework takes “Yuchai Credibility, Integrity Yuchai†as the goal, “Credit as the basis, Integrity in the world†as the concept, “Four Credits†as the basic content, Promise and Promise as the carrier of practice, and Modern Basic Management as The implementation guarantee includes the basic concept and basic requirements of Yuchai's corporate integrity, all-round, and integrity management activities. For more than 20 years, it is because of Yuchai's consistent adherence to honesty and integrity that Yuchai has finally gained "people's hearts". Yuchai's image has also become the most valuable national brand. This is exactly the reason why Yuchai has been singing and standing invincible all the way in the increasingly fierce domestic and foreign market competition.
It is understood that Yuchai has implemented "promise" by providing high-quality services - the 95098 special service short number has been opened, and it has become the only enterprise in the machinery manufacturing industry that has won five special national service numbers and provides customers with 24-hour accessibility services. Established more than 30 provincial offices, more than 1,500 service stations, and 1,400 accessory sales outlets across the country, establishing a service network with the largest network, widest service radius, longest three-packet mileage, and shortest response time in the industry in the country. The implementation of customer satisfaction-oriented pre-sales, sales, after-sales customer satisfaction management of the entire process. Service response time: 12 hours service in place. In-station service: arrange processing within 1 hour, and will arrange the situation to feedback to the customer in time. Outbound service: The customer completes the dispatch of the work within one hour after the repair, and will arrange the situation to feedback to the customer in time. 3 hours in the city, 6 hours within 200 kilometers, 12 hours service within 200 kilometers...Overtime compensation for customers by 30 yuan/hour (24 hours per day). Accessories are in place for 24 hours. Completion time: ensure that it does not exceed 3 hours, the general failure does not exceed 8 hours, serious failure does not exceed 72 hours. Service tracking: follow-up visits within 3 days. In terms of technical support, large customers provide on-site technical training and technical consultation...
Cultivate quality and create a quality brand
The reason why a product or a company can become a brand is in the final analysis because the product or company is well-known in society. The reason why this product or company can be famous is that it cannot be separated from its hard quality. The quality must be hard to live, and it must be a good quality. People in Yuchai know exactly what they are interested in, so grasping quality and ensuring quality has become Yuchai’s unwavering brand philosophy.
Tan Guirong, chief quality officer and quality manager of Yuchai Machinery Co., Ltd., said that it is very important to control the quality of the product and control the production process. Therefore, in order to control product quality problems at the source, Yuchai established a quality warning system in which the producer is the inspector and the inspector is the customer's representative, linking the product quality with each employee’s benefit wages, and ensuring and improve product quality.
In fact, as early as 1997, Yuchai Group launched a quality exemption inspection position, put the responsibility of product quality control on the production post, change the quality of the product after the gatekeeper to check in advance, become passive, passive checks to take the initiative to actively guard, In this way, the quality awareness and quality responsibility of producers are more effectively improved, and the quality of products is steadily improved. This ensures the high quality of Yuchai Machinery's brand and is increasingly recognized and supported by users.
In order to expand the brand of Yuchai Machinery, Yuchai Engineering Machinery Co., Ltd., one of the other important components of Yuchai Group, was officially renamed Guangxi Yuchai Heavy Industry Co., Ltd. in January 2009. , unlimited quality "business philosophy. Zhang Shiyong, executive vice chairman of Yuchai Heavy Industry, stated that the business philosophy includes three aspects: First, Yuchai Heavy Industry has never-ending pursuit of product quality and cost performance; second, it highlights international business thinking and takes the path of international development. Competing with world-class companies, the pursuit of product quality must have no boundaries; the third is the quality of the team. It can be said that the launch of "Yuchai Heavy Industry" is not just a change in the name symbol, but also gives Yuchai Engineering the brand new brand connotation, indicating that Yuchai once again created a brand new brand in the Chinese construction machinery industry.
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007
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