It is learned from Southeast Motor that the first new microsatellite micro-master in southeast China, Xiwang, has officially gone offline and will be listed at the end of November 2010. Xiwang Microcar brings together the international auto giants such as Mitsubishi, Chrysler and Dodge. The essence and wisdom of the craftsmanship show international quality. With the "three high standards" of high quality, high efficiency and high load, it is expected to become another new force in the micro market.
Judging from the overall situation of the market, the entry threshold for micro-entrance is low, and many micro-customer manufacturers believe that economic benefits are the key to selling well. However, as the purchasing power of consumers continues to increase, low-end products can no longer meet the needs of consumers, while Southeast Auto insists on high cost performance and regards high quality as the “pass†for the listing of Chongwang.
Under the background of global economic integration, in close cooperation with international automobile groups such as Mitsubishi, Chrysler, Dodge, etc., Southeast Automotive integrates international resources and integrates the technology platforms and quality standards of international partners into the production management system. The sustainable development, as well as the overall quality of vehicle R&D internationally, has laid a solid foundation and achieved internationalization in all aspects of production, design, support, and management. In addition, while drawing on the advanced experience technologies of mature international companies, we also intensively focus on cultivating senior management talents and technical talents within the company, and build a team that has received training in international systems to ensure that the core talents in the entire team have international-level management. The capability and technological innovation capability have laid a solid foundation for the overall shaping of the international quality of Southeast Xiwang. In this regard, industry professionals analyzed that under the dual pressures of shifting consumer demand and lack of upgrade space, the Chinese micro-bus market is undergoing a period of upgrading and upgrading. The upcoming Southeast Xiwang has sought to bring a whole new generation to consumers. High-quality, high-efficiency power and high-capacity micro-products. It adopted Mitsubishi's complete vehicle technology according to the quality requirements of the car, passed the extremely demanding high-standard polar test, and introduced Mitsubishi's top management and quality inspection system to build a high-quality firewall for the product. Therefore, industry insiders speculate that the listing of South-Eastern Xiwang, which has international quality, is likely to trigger a new round of new development trends.
The existing micro-customer products generally suffer from such problems as insufficient power, unstable performance, and the like. Under the birth of this market situation, high-performance micro-passenger models have become the mainstream development trend in the micro-customer market, and some breakthrough engine power is insufficient. A major bottleneck for micro-customer products has also become the “predecessor†to guide this mainstream trend. Just like the first southeastern Xiwang equipped with a Mitsubishi engine. As the vanguard of the micro-enterprise market, Southeast Xiwang has high hopes for Southeast Automotive. This model is the brainchild of South East Automotive and Mitsubishi and other international brand car companies for years of cooperation. Its biggest highlight is the introduction of the Mitsubishi Star Engine 4G13, which has more powerful power and leads the existing models of the market. It is an epoch-making significance. Micro-products.
It is understood that Mitsubishi has been in China for more than 20 years, and has won a good reputation in China by virtue of the world's top manufacturing technology. Mitsubishi Motors has become synonymous with high quality. With Mitsubishi's world-leading power technology, the 4G13 engine combines high power with low fuel consumption, making it a star engine in small-displacement engines. Maximum power 68.5kw, maximum torque 113.5N • m, power output is stable and strong, with excellent fuel economy, performance far exceeds the level of domestic micro-car. Over the years, the 4G13 engine has been continuously tested by Chinese historical models. With excellent performance, economical use and maintenance costs and good reputation, it has become an evergreen tree of small-displacement engines. This type of engine is still being carried on a variety of domestic cars and SUVs, with an average monthly sales of more than 15,000 units, and the huge amount of maintenance has in turn dragged down maintenance costs.
This reformed engine is the first to marry micro-products, making it the only 40,000-million model equipped with a Mitsubishi engine, allowing consumers to enjoy the powerful power and fuel economy. Driving experience. The strong driving force of 4G13 has solved the problem of insufficient power that exists in the micro-customer market, which has greatly increased the bearing capacity of South-Eastern Xiwang and reached 665kg which is the second-highest of its class. The displacement and power went up, but the South-Eastern Xiwang, with the superior fuel economy of the Mitsubishi 4G13, did not increase fuel consumption, achieving both “less grazing†and “multi-milking,†which was “oil Tigers’ fierceness against the tiger is a huge attraction for private owners of small businesses.
From the whole micro-business industry, the pursuit of large space has become the development trend of various brands. South-Eastern Siwang has a 4086mm captain and a 1955mm height. It has a higher and longer body and a larger internal space than its main competitors. It also boasts 4.27m ahead of its peers. Large cabin volume. Also provides a rich seat combination, easy disassembly of 2/3 rows of seats allows you to have more cargo space to meet the needs of multi-purpose car, a good helper for your heart to become rich.
In accordance with the standard of saloonization and the international quality of the concept of salvaging cars, Southeast Auto strives to create a brand new micro-subsidiary that subverts traditional micro-customer standards. Xiwang's generous, stable, wide-atmosphere exterior looks appealing; the classic T-shaped center console is concise, with multimedia players, three car-style steering wheels, and temperature-controlled central air-conditioning and electric windows that allow the southeastern Xiwang to sit up. Very comfortable; and in addition to the comfort and humanization brought by the car configuration, in terms of safety, southeast Xiwang is also second to none, Baosteel high quality thick steel plate for the whole body, front windshield laminated glass, sturdy bumper, door Anti-collision beams, five high-rigid leaf springs, combined stiffness of 91.7N/mm, far ahead of competing models.
Under the background of the country’s “automotive to the countryside†policy and the rapid development of the township economy, the microbus market has rapidly expanded. Major manufacturers have seized the vast market of micro-busies, and have continuously emerged a large number of car companies entering the micro-bus market, including Southeast Motor. However, it is worth noting that, unlike Wuling and Dongfeng, Southeast Automotive focused on solidifying the sedan market first. Its high-end self-developed compact sedan V3 Lingyue has been high-quality, highly-configured and cost-effective since it was launched. Such advantages have emerged in its class, and in the first half of this year, it has exceeded 100,000 units in sales, making it a mainstream model for family cars. On the basis of Southeast Motor’s high efficiency, high load-bearing, and cost-effective “three-high†standard gaining market recognition and accumulating reputation, Southeast Xiwang emerged as the times require. Not only that, Southeast Motor has a profound accumulation in the field of commercial vehicles. Delica is also favored by the majority of car owners for its performance, comfort, fuel economy, and service performance that are superior to those of the same model, and has established a good public reputation. It is known as the Evergreen Tree in China's light passenger market. ".
Most consumers regard micro-clients as a tool to make a fortune, which can influence the factors of consumers' purchase decisions. The first is a higher price/performance ratio, followed by a large capacity for carrying passengers and cargo, and finally low fuel consumption and maintenance costs. Being able to impress consumers in these areas will succeed in the micro market. South-Eastern Xiwang has a lot of advantages in these areas and has a strong “heart drive†for consumers. According to the relevant person in charge of the Southeast Automotive Industry, the price of Nanxi would be lowered to 30,000 yuan, and together with V3 Ling Yue and Delica, it will form the main camp of Southeast Auto's own brand models. With regard to the product information currently being exposed, the products of Southeast Sikhwang should not be underestimated. It can be foreseen that after its listing, it will inevitably lead to further upgrades in the micro-competitive market competition.
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