·The fuel limit test will lead to how the car enterprises turn crisis into opportunity

The fourth phase of fuel consumption standards to be implemented on January 1, 2016 will pose serious challenges for many domestic automakers. According to the policy requirements, by 2020, the fuel consumption limit of the passenger vehicle industry should be reduced from 6.9L/100km in 2015 to 5.0L/100km, with an average annual decline of 6.2%.
Earlier, the relevant person in the Ministry of Industry and Information Technology said in an interview with the media that considering the heavier task of reducing consumption, the company set the annual fuel consumption standard value, and the goal is to be tight. From 2015 to 2020, the average fuel consumption targets set by the Ministry of Industry and Information Technology for the production of passenger cars in the same year were 6.9 liters, 6.7 liters, 6.4 liters, 6 liters, 5.5 liters and 5 liters per 100 kilometers respectively.
Although the industry fuel consumption target for 2016 is only 0.2 liters lower than 2015, it is a very urgent task for many companies. In mid-2015, the Ministry of Industry and Information Technology announced the "Five Departments Announcement on the Accounting of Average Fuel Consumption of Chinese Passenger Vehicle Enterprises in 2014". The "Report on Fuel Consumption Accounting" attached to the announcement shows that including FAW, BAIC and Brilliance. All 27 companies failed to meet the standards.
The announcement of the previous year's fuel consumption accounting announcement announced in the middle of each year is like "a good and bad punishment" for many car companies. Who completed the situation is better, and who has not reached the set goal, at a glance. Moreover, these data are completely open, related to the reputation of the company, and will become the reference for consumers to choose the brand in the future.
If the fuel consumption continues to be unsatisfactory, not only will the company's new car market and expansion will be affected, but it will also delay the target price of the entire passenger car industry. It is reported that the state intends to manage the value of fuel consumption of enterprises, and adopt corresponding punishment measures for negative points enterprises to encourage advanced and spur backward. However, for some companies, it is not easy to complete the increasingly stringent fuel consumption targets due to their technical capabilities. If the company's independent research and development can't keep up, the slow development of the high-efficiency powertrain research and the development of new energy products will be farther and farther away from the goal.
As far as the current situation is concerned, car companies with outstanding performance basically have strong R&D capabilities and are constantly upgrading their technology. Some car companies have invested in high-efficiency powertrains including small-displacement turbocharged engines, and have achieved good results. Some car companies have added new codes to new energy vehicles and introduced pure electric vehicles with obvious energy-saving effects. And plug-in hybrid car products.
There are also some car companies that are traditional and new energy technologies. In addition to multinational companies such as BMW and Toyota, SAIC, Changan and Chery among domestic automakers are among the best. In a sense, the company's own technological accumulation and the speed of technology upgrades determine whether it can stand out in the fuel limit task.
The completion of the fuel limit task, the traditional power is still very good for the middle of 2015, SAIC Group Vice President, passenger car company general manager, technical center director Wang Xiaoqiu disclosed the development plan of SAIC in the next five years, and the first commitment will be completed 2020 The fuel consumption limit of 5.0L/100km per year. In addition, he also mentioned the parallel development strategy of “Blue Core” and “Green Core” technologies.
Wang Xiaoqiu’s “blue core” and “green core” represent traditional gasoline power and new energy vehicles. Compared with Toyota's "Double Engine" and Volkswagen's "Blue Drive", SAIC hopes to build its own strong technology brand and let the advanced technology of Chinese car companies gain attention and recognition.
According to reports, "Blue Core" covers the MGE series and SGE series direct injection engines launched by SAIC, TST 6-speed and 7-speed dual-clutch transmissions, and a new generation engine start-stop system.
Among the two series of SAIC engines, the SGE series is jointly developed with General Motors, mainly for small displacement turbocharged engines of less than 1.5L. The MGE series is completely developed by SAIC, mainly for turbines with displacements above 1.8L. Supercharged engine.
"Blue core" technology has become the "killer" of SAIC's core technology against multinational auto companies. At present, the world's leading SGE 1.4TGI in-cylinder direct-injection turbocharged engine has been installed on the Roewe 360, with a fuel consumption of only 5.7L per 100 kilometers. It is the first to bring the fuel consumption of the mid-level car into the "6L or less" era. SAIC is not satisfied with this. From the planning point of view, SAIC will launch its own new generation of small-displacement engine SGE 1.5T in 2017. Compared with the current leading SGE 1.5T, the fuel consumption is reduced by 7%, and the fuel consumption per 100 kilometers is only 5.0 liters; after that, in 2020, a new generation of "blue core" engines and transmissions with better performance and efficiency than international competitors will also be put on the market.
Wang Xiaoqiu said that by 2020, the products of SAIC passenger cars will achieve three “more than 20%” on the three major indicators of carbon emission reduction, power improvement and economic improvement. This shows that SAIC has great confidence in the "blue core".
"SAIC's new-generation engine technology can already compete with multinational car companies. While cooperating with GM, it always keeps a clear awareness, constantly improves its technical strength, and launches a fully self-developed engine. This idea is correct. An industry insider said that the results achieved by SAIC on the "Blue Core" is an example of China's own brand expansion.
Compared with SAIC's "Blue Core", Changan's "BLUECORE" power brand is also worth mentioning. Changan has already achieved the independent production of the 1.5T and 1.8T two BlueCore series turbocharged engines, and has been applied to many models. In the future, Changan will also launch 2.0T and 1.0T engines. Upon completion of the R&D plan, Changan will have four self-developed turbocharged engines covering all models from small to medium-sized.
For domestic car companies, advanced traditional power, especially turbocharged direct injection engines, can still help the fuel consumption limit. This also shows that at this stage, the technical upgrading of traditional enterprises in the traditional power is effective, small-displacement turbocharged engine as the mainstream choice, there is still potential to be tapped.
Whether new energy technologies can bring Chinese car companies into the first camp In recent years, the government has begun to increase support for new energy vehicles. Major cities have adopted restrictions on purchases of traditional fuel vehicles, plus fuel limit for passenger vehicles. The pressure on the car companies, the triple factor prompted the car companies to continue to invest in new energy vehicles, but also enabled the new energy vehicle market to achieve blowout. After the sales volume increased by 3.2 times in 2014, the new energy vehicle market has shown a more prosperous scene this year. According to the statistics of the motor vehicle's factory certificate, the output of new energy vehicles from January to November this year reached 279,200, accounting for 1.26% of the total automobile market. The market share of new energy vehicle sales in the auto market is also approaching 1%.
From the current market point of view, some multinational auto companies have already taken action and have been adding new energy vehicles to the market while already having efficient traditional engines. It is not only to meet the requirements of China's fuel consumption limit, but more importantly, it has taken into account the development potential of China's new energy vehicle market.
As the first self-owned brand car company with leading technology and independent intellectual property rights in the three fields of pure electric, plug-in hybrid and fuel cell, SAIC has a clear understanding of the new energy car market. At present, SAIC has released four new energy vehicles: the Roewe 550 plug-in hybrid, the Roewe E50 pure electric vehicle, the Roewe 950 plug-in hybrid and the Roewe 950 fuel cell. In its future product planning, new energy vehicle products will achieve full coverage from A0 to B+, from car to SUV.
Speaking of the purpose of SAIC's comprehensive layout of new energy sources, Wang Xiaoqiu said: "We put new energy in the first place, not only to meet the country's requirements for the overall fuel consumption of 5 liters / 100 kilometers in 2020, but more importantly, we believe that the future New energy is an irreversible trend, and by 2025, new energy will become the mainstream of future power."
Similar to the outstanding performance of “Blue Core” in traditional power technology, “Green Core” technology reflects SAIC’s strong technical strength in the field of new energy vehicles. As early as 2009, SAIC passed the establishment of many subsidiaries such as Shanghai Jieneng Automotive Technology Co., Ltd. and Shanghai Jiexin Power Battery System Co., Ltd., and stepped up the difficulties in overcoming core technologies such as battery, motor and electronic control.
It is worth mentioning that in plug-in hybrid technology, in 2011, SAIC broke the patent barrier of Toyota hybrid technology, and independently developed EDU electric power that can realize the automatic switching of serial/parallel hybrid drive and oil/electric drive. Drive gearbox with complete independent intellectual property rights.
"If the 'three-electric' system (battery, motor, electric control) can't be done, the battery management system is not mature, it is difficult to participate in the market and compete quickly, and to realize the difference in cost advantage and performance." Wang Xiaoqiu Say, on the technical level, SAIC's EDU will declare a lot of patents, and the BMS battery management system will also apply for patents. In the future, all new energy vehicles of SAIC will adopt its own BMS battery management system.
From the current point of view, the competition of domestic car companies in the field of new energy vehicles is quite fierce. Chen Guangzu, secretary general of the China Automotive Industry Advisory Committee, said: "It is still difficult to judge which company's performance can be better. In general, who has the highest driving force for innovation, who is easy to rise." He also pointed out that in addition to developing batteries In addition to core technologies such as electronic control, new energy vehicles must also develop towards industrialization, not just technical routes.
In Wang Xiaoqiu's view, Chinese car companies must establish a foothold in the new energy vehicle market, not only to create products with advanced technology, but also to create cost-competitive products, which is to provide consumers with superior performance. Can afford a new energy car.
Who can take the lead in achieving the 5.0L/100km fuel consumption limit, who can grasp the opportunity. Instead of letting the policy push itself, it is better to take the initiative and demonstrate. In fact, whether it is traditional high-efficiency power or new energy vehicles, there are huge opportunities, and opportunities are reserved for prepared enterprises.
For Chinese car companies, the fuel consumption limit should not be regarded as a burden, but should be used as a test of their own technical strength, and on the basis of it, they will continue to challenge new targets. The growth of an enterprise must rely on innovation to drive it. This is the only way to achieve a Chinese brand.

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