The reporter recently interviewed and researched in Beijing, Jiangsu, Sichuan, Guangdong and other places and learned that shared car rental has had a profound impact on the existing structure of the car rental industry. However, due to the lack of regulatory measures and services, the operating entities are not well-balanced. Lack of means, the platform "burning money" subsidy model has loopholes, the current operating qualification approval system can not keep up with the situation, the insurance system is not perfect, the legitimate rights and interests of passengers is difficult to guarantee.
Professionals suggest that the rule of law, market vitality and social synergy should be coordinated, and management and service measures such as insurance should be specially designed for shared car rental, and the price, quantity and personnel should be changed from “three control†to quality control.
Sharing car rental boosts "out of the best"
Traveling is an important aspect of building a well-off society in an all-round way. The shared car rental model using “mobile internet + transportation†is helping to transform from “taking advantage to giving†to “taking advantage of superiorityâ€.
First of all, "Internet + car rental" meets the individual needs of travel. Wang Wenge, general manager of the revitalization branch of Zhenxing Auto Passenger Transportation Co., Ltd., said that because the services provided by taxis are relatively simple, the rental car company and the Internet can provide a variety of personalized services, such as the need for travel, seven small, fifteen The family-style travel charter, "Internet + car rental" platform can meet the diverse needs of tourists. Yin Hao, deputy general manager of Nanjing Zhuoxun Car Rental Co., Ltd., who changed from "He" to "Die Ge", said that since the establishment of the company, not only the number of participating vehicles has increased by double digits per month, but the service content has been more and more achieved. Accurate delivery.
Second, it forced the taxi industry to improve service quality. Chen Xiaowei, deputy director of the Changzhou Transportation Management Office, said that due to the multiple management and control of the taxi industry, although there have been some developments, there are many problems. In some areas, the problems of refusal to load, piggybacking and difficulty in getting a taxi during the rainy days have not been solved. Gu Dasong, an associate professor at the School of Law at Southeast University, said that the emergence of special vehicles has indeed made many taxi drivers aware of their status and managers have a sense of crisis.
Third, accelerate the construction of big data on the car rental platform. Recently, traditional car rental companies such as Shenzhou and Yiyi quickly launched the “special car†business, while Drip Tear has officially changed its name to Didi, and Uber quickly deployed in the country. The transportation business in the mobile Internet field has also been innovating. Wang Xin, general manager of Xiaoran Technology, which develops drip taxis, said that the software was launched in August and September 2012. In just two years, the total number of users in the country is close to 100 million passengers. The number of drivers is basically 80 in the first-tier cities. % to over 95%. "In the field of shared car rental, we are more and more fortunate to work harder by strengthening big data construction," said Cai Lihong, executive vice president of Car Rental.
Cao Yu, president of the Suzhou Automobile Rental Association, said that the platform construction is causing profound changes in the car rental field. His company has developed its own software to strengthen online store construction and rent a car into a cloud management model. In addition, the platform recognizes the driver's star rating through service level, integrity, limited driving vehicles, safe driving records, and standard operation requirements, and forces the driver to continuously improve the service level.
Service supervision can't keep up with difficulties. However, because the regulatory tools and services can't keep up with the current development process, there are many difficulties in sharing the development of car rental economy.
First, the operating entities are mixed, and the management lacks means. The reporter learned from interviews and investigations in many places that the main body of shared car rental, including special cars, carpooling and shuttles, can be described as mixed, with office workers, original taxi drivers, black car drivers, etc., and even some of the prisoners have joined the group. In some areas, a vicious incident of female passengers being sexually assaulted has occurred.
Passenger transport managers in Beijing, Nanjing, Suzhou and Chengdu say that shared car rental management currently lacks clear laws and regulations, and management is at a loss. The reporter learned that Dalian, Shanghai and Changzhou in Jiangsu are strictly controlling private cars to enter the special vehicle field by means of deduction of fines. However, some local interventions are too fierce, and there have been cases in which special drivers have blocked administrative departments.
Second, there is a loophole in the “burning money†patching model of the platform, and the current operating qualification approval system cannot keep up with the situation. Chen Xiaowei said that the way in which the major "Internet + car rental" platforms attract venture capital "burning money" has been unsustainable, and some platforms have defaulted on driver subsidies. "On the first day of Nanjing Uber on July, there were a large number of people carrying tools and electronic equipment from the Northeast and Hangzhou. Someone directly controlled the remote control for more than 200,000 a day." Yin Hao said that such a operation is harmful to others. False share, company operations are difficult to sustain, and employee salaries are difficult to guarantee.
In addition to the loopholes in the operation of the platform itself, the government's management of shared car rental is also relatively backward. Both Yin Hao and Gu Dasong believe that the mode of sharing car rental is in the blank of the government's supervision. The government's existing supervision of the car rental industry is too backward. It is a long-term and has a long way to go beyond the regulatory predicament of "one place is chaos and one tube is dead."
Third, the insurance system is not perfect and the legitimate rights and interests of passengers are difficult to protect. Wang Wenge, Cai Lihong and Xu Feng, general manager of Suzhou Jiaoyun Car Rental Co., Ltd. said that regular car rental companies have bought up to 600,000 yuan of seat insurance, plus medical expenses and compensation, etc., generally have insurance coverage of up to 1.5 million yuan. However, ordinary cars are not available, and the age of scrapping is also too different. “Because there is no marketable insurance for the car, the so-called “quartet agreement†of the platform is telling passengers that if there is a traffic accident, the consequences will be at their own risk.†Gu Dasong and Yin Hao said that in addition to filling the regulatory gap, the government still needs to fill in the elements. .
"Internet +" era should be innovative governance ideas. The industry believes that "Internet + car rental" has a significant impact on the traditional regulatory model, but also contains an important opportunity for the traffic authorities to promote modernization through information technology construction, the relevant departments should force from multiple parties Helping the modernization of transportation.
First of all, to coordinate the rule of law, market vitality and social synergy, and innovate and improve the public transport governance system. Yin Hao, Cao Yu and other market participants believe that according to the logic that there is no prohibition in the law, there are "four main bodies" and "three-party agreement" in the special car service: the lease contract of the car dealer + the leasing company, about the car + driver The company's employment contract and the intermediation contract of the Internet company + the car owner + the leasing company + the DJ company make the shared car rental full legality. However, the current drivers of special cars and car rental platforms are basically affiliated with labor service companies, especially private cars entering the special car field. Most people do not have any formalities. This is the lack of management of government functions.
"The large-scale use of taxi software is not only an impact on the traditional supervision mode, but also an important opportunity for the traffic authorities to promote the modernization of transportation through information construction." Gu Dasong and Cai Lihong believe that it is difficult for the government to break through the power of the government. We should coordinate the rule of law, market vitality and social synergy, and innovate and improve the public transport governance system.
Secondly, we will design insurance and other management and service measures for the shared car rental, and fully apply the first and second platforms to promote development. Yin Hao and Wei Dong, chief operating officer of Shouqi Car Rental, believe that in the current insurance regulations, insurance companies are not paying compensation because of the non-operational nature of the special car properties in many areas. It is necessary to give the special operation qualification of the car, and treat the insurance equally with the taxi. For example, the competent authority may add safety insurance in the local regulations, and formulate new policies for the quotas and terms of the special insurance to promote the development of the industry. Cao Yu and Gu Dasong believe that the current method of setting up a security fund for each business by deducting one yuan is worth learning. In the event of a sudden major traffic liability accident, part of the compensation is provided through the establishment of the platform's security funds. The corporate legal person management platform shall compensate the remaining part according to the insurance regulations.
Finally, from the price, quantity and personnel "three control" to quality control. Gu Dasong believes that the taxi industry is a special service industry. Relevant departments should seize the current "mobile Internet + transportation" reform opportunities, so that the management and control of urban car rental from the three control of price, quantity and personnel, to the quality control . Chen Xiaowei believes that it is advisable to improve the access and exit mechanism, guide the corporate governance enterprise to control the driver, and prevent people with criminal records from entering the field. In terms of sharing the technology of car rental driving, the familiarity of urban roads, etc., there must also be a certain driver's access threshold, through the driver service big data record, to improve its access and exit mechanism.
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