Tu Shengfang: A warm rose in the high-voltage electrical industry

The Top Ten Zhejiang Women's Appraisal Jury presented the prize: "A slender figure, soft voice, and slender hair, it is difficult to associate the elegant Tu Shengfang with the icy high-voltage electrical appliances. This is a gentle Wenzhou woman. Liushi, known for low-voltage electrical appliances, adopts a differentiated business strategy, produces high-voltage electrical equipment, and takes the “three highs” of “high-quality, high-brand, high-credit” to step out of Zhejiang, to Shanghai, Anhui and Qinghai, and to the world. ”

Character card <br> <br> positions: Zhejiang Electric Co., Ltd., chairman of three high Location: Zhejiang Yueqing industry: High Voltage Apparatus social functions: Chinese Women Entrepreneurs Association, Wenzhou SME Development Association executive vice president of branch Yueqing, Vice President of Yueqing Transmission and Distribution Industry Association, Standing Committee of Yueqing City Federation of Industry and Commerce, and Vice President of Yueqing City Beibaixiang Chamber of Commerce. Honor: 2007-2010 “Striking Achievement” model, 2009 selected as one of China’s top 100 female entrepreneurs, Outstanding pioneering women in 2010, advanced workers in Wenzhou, and excellent Chinese characteristics entrepreneurs in Wenzhou.

Venture reflections <br> <br> two decades of trials and vicissitudes Venture Road, twenty years journey trek Glory! Along the way, I had had too much hardship and a lot of helplessness, but I was still indomitable. No matter how the market environment changes, I believe that business people must have the courage to take risks; to run a business, to be successful, we must be honest business. It is because of this that my entrepreneurial team, my partners, and my clients are now my friends. Because of their trust and support for me, I have succeeded today. Maybe this is the secret of my success!

The first time I saw Tu Shengfang, a slim figure, a gentle voice, and long hair, it was difficult to associate her with cold electric appliances. However, the gentle woman in front of him led Zhejiang Sangao Electric Co., Ltd. (hereafter referred to as “San Gao”) and developed into an industry leader. She also successfully ranked among the “outstanding pioneering women” in China.

Sticking to internal and external problems <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> Under Yandang Shanshui, Tu Shengfang showed up outside Huizhong. After graduating from junior high school, he was forced to drop out of school for various reasons and began his own career.

In the early years, Tu Shengfang and his friends made a cable business in Xi’an and returned to his hometown of Yueqing Liu in 1991. At this time, Liuzhou City low-voltage electrical small workshops and companies gather. Similar to the development experience of many Wenzhou enterprises, in 1991, Tu Shengfang and her “three highs” started from a humble small workshop. “At that time, the development of Liushi Town had already started. The electrical industry is a distinctive cluster industry in the Liuzhou City, which brings together a large amount of information flow and customer flow. This is a rare resource.” Tu Shengfang believes that the electric appliance industry in Liuzhou City is unparalleled The advantage, therefore, she is determined to play a world of their own in this industry.

Earlier, Tu Shengfang partnered with two friends to produce starters. They were full of expectations for the future. Because the company was jointly organized by three people, it was named "Three High." At the beginning of the venture, Tu Shengfang was a boss and a worker himself. From the production of parts and components to the assembly of products, there were few things to do. It is often not done during the day, and night is followed by a night light. If you don’t have a car, you can ride a bike for delivery Although hard, the joy and sense of accomplishment gained from it are enough to make up for it. In her own words: “The business is not big, but the income is guaranteed.” What she was embarrassed about at the time when the business was just starting was: on that day, it would be enough to make enough money to buy a car!

However, Tu Shengfang, who was involved in the game of the mall for the first time, faced a big test. At the time of Wenzhou, it was time to fake and shoddy products. In order to obtain improper benefits, some enterprises shoddy and misrepresent users. In the late 1980s, Wenzhou even became synonymous with counterfeiting, which caused national and provincial and municipal government departments to attach great importance to it. A massive anti-counterfeiting and anti-counterfeiting special campaign began.

As the reputation of Wenzhou's products was damaged and the market was once in a downturn, the “three highs” that had just started were still “spoken in the teeth” and they suffered a huge crisis of survival. What is more troubling for Tu Shengfang is that, at the time of the downturn, the two partners of the “Three Highs” proposed dismissal. Is it really "external worries and internal problems?" Is it abandonment or persistence? Tu Shengfang was caught in a confused and embarrassing situation. In the end, Tu Shengfang, who dared to accept the challenge, made up his mind: buy shares of partners and continue to operate.

Identify opportunities <br> <br> experienced partner of the company away from the "no", the Tusheng Fang changed its business strategy, with the famous low-voltage electrical Liu City, began production of high-voltage electrical equipment. At that time, many people questioned how a woman who does not know how to do high-voltage electrical appliances? However, to this day, this suspicion turned into a tribute award. Tu Shengfang's differentiated business strategy eventually won the market's recognition.

In the first few years of producing high-voltage electrical equipment, Tu Shengfang and her team were obscure. Later, it was a blockbuster.

Without high technology, Tu Shengfang actively "invented" and introduced high technology. She has worked closely with many universities and scientific research institutes to grasp the latest technological trends and understand the latest technical information, so as to ensure that the technical content of “Three High” products is always in the leading position among peers. In order to upgrade his knowledge level, from 2007 to 2008, Tu Shengfang completed the Graduate School of Business of the People's University of China - Business Administration Business Administration (MBA) course in his spare time. He passed the assessment and passed the graduation in October 2008. certificate. In order to improve the management level, she went to the United States, Australia and other countries to visit and inspect, and learned a lot of advanced experience.

Without professional and technical personnel, Tu Shengfang recruited talents. When the state-owned enterprises were transformed, a large number of middle-aged management and technical personnel were laid off and transferred to work, and Tu Shengfang was thirsty and hesitate to pay tribute to Mao Min. With her tireless persuasion and inspiration, a group of economists and engineers with years of working experience in state-owned enterprises were brought together under the banner of “Three Highs” and became the backbone and backbone of the company.

Without market and customer, Tu Shengfang took the initiative to actively seek out the market. In 2006, Anhui Power Supply Bureau plans to set up “Xingjiang West High-Electrical Equipment Co., Ltd.” to professionally manufacture high-voltage complete sets of equipment. The relevant departments of the Power Supply Bureau will demonstrate the selection of high-voltage electrical products and the qualification of the company. After Tu Shengfang learned of this news, he immediately organized the backbone of the production, quality inspection, and technology departments to rush to Hefei, and finally obtained the trust of the other party with meticulous ideas and mature solutions. After repeated investigations, Anhui Power Supply Bureau conducted a multi-faceted comprehensive assessment of San Gao Electric's internal management, production processes, prevention and control, sales ability, and after-sales service, and finally determined that Zhejiang Sangao Electric Company was a qualified supplier. Take the initiative to usher in the company's harvest. So far, the company's turnover has reached more than 20 million yuan, and created a "zero" record of after-sales service.

Since the reform of the country's rural power grid began in 2005, Tu Shengfang's Sangao Electric has ushered in a good opportunity for development. “The transformation of rural power grids places great demands on high-voltage electrical equipment. This is an era of high-voltage electrical appliances development.” Tu Shengfang said that since 2005, the annual business volume of San Gao Electric has skyrocketed from 20% to 30%.

Tree "three high" brand <br> <br> experienced Tusheng Fang throes of industry, know that product quality is the soul of long-term development, for which she gave "three high" is defined as: high-quality, high brand, high reputation .

“Since we have to do it, we must do our best and we must win with quality.” In practice, “Three Highs” has formed a strict product quality assurance system, which consists of feeding, processing, manufacturing, and acceptance. Check, especially the source of raw material procurement, the company to the relevant manufacturers one by one on-site inspection, strict control of the purchase channels. In terms of product quality, each process has been re-communicated and reconfirmed before production to ensure that all indicators of product quality meet the regulatory requirements.

Due to the large number of high-voltage electrical appliances in the market, for a certain period of time, some companies took up market share, waged price wars, and even cut corners and cut materials, replacing aluminum with copper instead of copper to reduce costs. Sangao Electric once imitated the practices of other companies and produced a batch of aluminum fittings ready for use. After Tu Shengfang knew it, he immediately rushed to the workshop and severely prevented it. She believes: "To maintain quality is to keep the company's lifeline, we can not commit suicide!"

In the customer service, Tu Shengfang hands-on. All the problems occurred in the factory products must be fed back to her. She is responsible for coordinating the command technology, production, quality inspection, and the heads of all relevant production workshops to find out the reasons.

The concept of "three highs" has now become the core competitiveness of Sangao Electric. Relying on this effort and persistence, “Sangao Electric” has gradually developed from a little-known family workshop and developed in cruel market training. Now it has become a domestic high-pressure transmission that integrates R&D, design, manufacturing, and sales services. The backbone enterprise of power distribution equipment manufacturing.

In 2004, Tu Shengfang invested more than 30 million yuan, set up more than 50 acres in Shanghai's Fengxian District, built more than 50,000 square meters of housing, and set up Shanghai Sangao Electric Co., Ltd. to take advantage of Shanghai's regional advantages to further expand product varieties and borrow international resources. The metropolis Shanghai has further launched the Sangao Electric Brand.

Enthusiastic public welfare, return to society "create value for customers, create wealth for the country, create opportunities for employees, and create harmony for the community." This is Sangao Electric's values ​​and is also the belief of Tu Shengfang.

“Three highs” has always treated everyone and everything with sincerity, and now “Three Highs” has established good credit in the electrical industry. My entrepreneurial team, my partners, and my clients have now become My friend, because of their trust and support for me, has had my success so far.” Tu Shengfang said: Now that the company is bigger, it should fulfill its corporate social responsibility and do its best to help those in need.

On May 12, 2008, a large earthquake struck Wenchuan, Sichuan Province. The disaster in the earthquake-affected area affected Tu Shengfang's heart. The scenes of the children in the disaster area made her unable to escape the night. She immediately decided to organize a disaster relief fundraising campaign within the company. At the fundraising site, she first entered the donation box and offered her love. She fully demonstrated her love for the love of the people in the disaster area.

Tu Shengfang cares about the next generation of education issues and actively participates in the “Spring Thunder Project” charity action to fund 5 out-of-school girls. Every time on the eve of school, they send door-to-door supplies such as school fees, school supplies, and clothes, and often care about their study, health, and personal growth. At the same time, she has persisted in caring for the handicapped for many years and visited the deaf-mutes school regularly to visit the children. She has repeatedly donated books, clothing, and sports equipment.

In addition to his career, this flower blooms in China's high-voltage electrical industry, the “Wonderful Rose”, actively participates in public welfare undertakings and practices the social responsibility of a female entrepreneur.