On April 13, 2015, the brand evaluation agency Chnbrand released the 2015 China Brand Power Index SM (C-BPI) report. According to the report, in the C-BPI ranking of the automotive industry, Audi ranks first among luxury car brands; Beijing Hyundai ranks first in mainstream cars.
The China Brand Power Index (C-BPI) is a survey project implemented by the brand evaluation agency Chnbrand in 2011 under the guidance of the Ministry of Industry and Information Technology. It is also the first brand value evaluation system in China. From the C-BPI score, the top three brands in the luxury car market are German brands, namely Audi, BMW and Mercedes. In the ranking of mainstream car brands that are more concerned by consumers, Beijing Hyundai ranked first with 319.2 points, followed by Shanghai Volkswagen, Buick and Dongfeng Nissan, presenting the United States, Germany, Korea, Japan and France. In the pattern of hegemony, the Korean cars represented by Beijing Hyundai have risen sharply. Among the 21 brands, another Korean brand, Dongfeng Yueda Kia, is also on the list, ranking 15th.
The results of this survey were based on feedback from consumers on the products and services they own or used, and based on this, independent research was conducted. To a large extent, it represents the consumer's awareness and acceptance of the car brand. In this survey, Beijing Hyundai took the first place in Shanghai Volkswagen, Buick and other brands, and also reflected the rapid progress of Korean auto brands in products and services, as well as consumer recognition and acceptance of Korean brands.
As the competition in the automotive market continues to escalate, the brand competitiveness between car companies has gradually expanded to multiple levels such as products and services. Taking Beijing Hyundai, which ranked first in the mainstream car, as an example, in recent years, it has been tempered in terms of new car design, product quality, customer service and system strength.
In the short span of 13 years, Beijing Hyundai achieved a total production and sales of 6.5 million units, ranking fourth in the industry. Product quality is the core foundation. The idea of ​​quality management has been implemented in the “design-procure-production†process since its inception, and Beijing Hyundai's progress in product quality and reliability is obvious to all. Beijing Hyundai ranked second in the 2014 China New Car Quality Research SM (IQS) published by JDpower; at the same time, in the 2014 China Vehicle Reliability Research SM (VDS) mainstream brand ranking, and "2014 China Automotive Performance, In the new car charm ranking of the operation and design study SM (APEAL), Beijing Hyundai also achieved the second best result.
In recent years, with the steady growth of sales, Beijing Hyundai's dealer service system is constantly improving and improving. According to statistics, as of the end of 2014, the number of 4S stores in Beijing Hyundai has reached nearly 780, and the coverage of cities above the fourth and fifth grades has basically achieved full coverage. Since 2013, Beijing Hyundai has also carried out a unified image transformation of GDSI for special stores, and has upgraded consumer services by creating a series of upgrade services such as “transparent workshop†and “quick repair serviceâ€.
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