The fierce competition in the SUV market in 2014 may extend to 2015. A few days ago, Volvo, Rolls Royce, Bentley and other car companies have announced this year's new car plan, each of them put the SUV model in an important position. Among them, luxury brands aim at the medium and large SUV market; Japanese and Korean brands plan to enter the new car in China with SUV as the leading factor, focusing on small and medium-sized models; independent brands will tap into the new energy SUV market while exploring potential users with fashionable appearance and high cost performance. According to industry insiders, the competition in various market segments of SUV will become hot.
Medium and large SUV
War started
If 2014 is a compact SUV, it should be dominated by medium and large SUVs this year. Because the market is too hot, even Bentley, Rolls Royce and other car companies that take the low-key luxury route can not help but want to share a piece of cake.
After Bentley officially announced at the North American Auto Show that its first SUV was named Bentayga, and will be released later this year, Rolls-Royce also recently sent an open letter to the media group, saying that he is building a superb SUV model. . The Volvo XC90 and Chery Land Rover Range Rover Aurora, which have been warming up for half a year, were launched this year. Ford's two hard-core SUVs – a new generation of sharp and stalkers will also be launched this year.
It is not difficult to find that today's medium and large SUVs have two major characteristics, one is domestic and the other is to return to the SUV nature. Half of the six models mentioned above will be put into production this year, which does not include models that are expected to achieve local production in the future. According to industry insiders, the localization tide indicates the importance of the Chinese market to car companies. Under the condition of meeting the quality standards of vehicles, localized production with good cost control and attracting more potential users is bound to become the future of car companies. Direction of development.
Compared with the previously launched SUV models in the city, this year's medium and large SUVs seem to pay more attention to off-road performance. Appearance, they refused to round and soft lines; performance, they emphasize the ground clearance, wading depth and other real numbers.
According to the above-mentioned person, with the entry of medium and large SUVs, the market will become another place for the market after the compact SUV market.
Small and medium SUV
Competition continues
Compared with luxury brands, the medium and small SUV market is the world of Japanese and Korean brands and independent brands. Last year, almost every car company launched at least one small and medium-sized SUV to develop its own product line. This year, each family continues to introduce new cars to improve the market segment.
Taking the Japanese and Korean brands as an example, Guangqi Honda Binzhi will launch a 1.5L model in the first quarter of this year, vowing to increase the brand value through higher cost performance. Following Koleo and Captur, the Renault SUV family will add another player, and the new compact SUV Kadjar will be launched at the Geneva Motor Show in March. It is understood that the car is based on the Renault-Nissan Alliance CMF-C/D platform to create a new compact SUV, and it is also the first model of Dongfeng Renault's first domestic car. The production model of the Dongfeng Yueda Kia concept car KX3 - the proud run will also be launched in the first quarter, it has 10 models of up to three types of displacement for consumers to choose.
Self-owned brands are not far behind. At the beginning of February, SAIC Motors announced the Chinese name of the MG MG brand, the first SUV of its MG MG brand, as “Rui Tengâ€. The car will be launched during the Shanghai Auto Show in April. The Dongfeng Style MX6 will be launched next month. The car benefits from the sharing of the Nissan C platform with Dongfeng Nissan's previous generation of Qijun models, and follows the previous McPherson independent front suspension and composite multi-link independent rear suspension combination. The ground clearance can reach 210mm. The Beiqi Sic Bo X65 also expands its brand product line. With the 2.0T engine and 5-speed manual transmission from the SAAB technology platform, the new car also joins the “killing†of this segment.
Although the small and medium-sized SUV market is rich in products, some analysts believe that the competition in this market has been too intense, and the growth rate is falling. The launch of these new cars does not necessarily lead to an ideal sales increase for car companies.
New energy SUV
Market is opened
Faced with the saturation of various SUV market segments, the fast-moving car companies have turned to the new energy SUV market. Taking BYD as an example, Chairman Wang Chuanfu said that the company will usher in the SUV year in 2015, including a series of new energy SUV models including Tang, Song and Yuan. It is reported that these models will include both dual-mode and pure-electric models. The "BYD Song", which is positioned as a compact SUV, will be released in the second quarter of 2015, and the pure electric version of the car will be released in the first half of 2016. The small SUV "BYD Yuan" will be officially unveiled in the third quarter of 2015. The official listing time of "BYD Tang" will most likely be scheduled for the second quarter of this year.
Changan Automobile's new car plan in 2015 also has the shadow of new energy SUVs. It is reported that the CS75, which was very popular last year, will launch a hybrid version of the model to further enrich the product line and enhance the market competitiveness of the CS75.
At the 2015 North American Auto Show, Volkswagen also launched its new SUV model, the Cross Coupe GTE concept car. The car is equipped with a 3.6-liter V6 engine and two electric motors, with a plug-in hybrid system of 14.1 kWh lithium-ion battery pack, the combined maximum power is 355 horsepower. It is reported that the car is expected to reach mass production in the future.
However, industry insiders said that although the new energy SUV market is a new market that has just been developed, but because the market maturity of the new energy vehicle itself is not particularly high, it is almost impossible to achieve the vehicle market, and the higher cost price also allows It must act in accordance with national policies and local subsidies.
In a short period of time, BYD will be a big one, but as more and more car companies get involved, the market will become a battleground for future SUV models.
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